Privacy Policy

1. Commitment to Your Privacy

Elite Piano Center, owned and operated by LJV Pianos Trading, Inc. ("we", "our", "us"), is dedicated to safeguarding your personal data. This Privacy Policy details how we collect, process, store, and protect your information when you visit our website (elitepianocenter.com), contact our showroom, or purchase instruments and services.

We strictly comply with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and internationally recognized privacy standards including the General Data Protection Regulation (GDPR).

2. Information We Collect

We only collect information necessary to provide our bespoke acoustic piano sales, restoration, voicing, tuning, and customer concierge services:

• Contact Details: Full name, telephone/mobile number, WhatsApp/Viber handles, and email address when you submit inquiry or quote forms.
• Delivery & Service Location: Physical address and floor accessibility details for white-glove piano delivery, in-home tuning, and technical assessments.
• Technical Inquiries: Instrument preferences, serial numbers, piano models, and service histories.
• Website Analytics & Cookies: Anonymous telemetry (e.g. browser type, pages viewed, device category) to enhance website navigation.

3. Purpose of Processing

Your data is processed strictly for the following legitimate business purposes:

• Fulfilling quotation requests and scheduling private VIP showroom viewing appointments.
• Executing piano purchases, 5-year warranty registrations, and scheduling 2x free in-home tunings.
• Coordinating nationwide white-glove piano delivery and crane hoist logistics.
• Responding to inquiries via phone, email, WhatsApp, or Viber.
• Sending service reminders or promotional announcements (only if you have opted in to our newsletter).

4. Zero Third-Party Sale of Personal Data

We do not sell, rent, lease, or monetize your personal information to third-party data brokers or advertisers. Data is shared exclusively with our internal technical logistics team and verified courier partners solely for the fulfillment of your piano delivery.

5. Data Security & Encryption

We implement industry-grade technical, physical, and organizational safeguards including 256-bit SSL/TLS HTTPS encryption, strict backend access controls, and regular vulnerability audits. We never store sensitive credit card or payment card details on our web servers.

6. Cookies and Local Storage

Our website utilizes essential cookies and local storage to remember your viewing theme (Dark / Light mode) and track anonymous traffic metrics. You may accept or adjust cookie preferences at any time through our on-site banner or your browser settings.

7. Your Rights Under Philippine Law

Under the Data Privacy Act of 2012, you have the right to be informed, right to access, right to object, right to erasure or blocking, and right to rectify any inaccurate personal data held by us.

8. Contact Our Data Protection Officer

If you have any questions or wish to exercise your data privacy rights, please reach our Data Protection Officer:

Elite Piano Center / LJV Pianos Trading, Inc.
Attn: Data Protection Officer (Lowell Jon Velchez, Founder & Owner)
Email: sales@elitepianocenter.com
Landline: (02) 8372 3167 • Mobile: +63 916 922 3874
Showroom: Quezon City, Metro Manila, Philippines